Mind Mint: How to start your story.
The good news: storytelling in business has become the rage. The bad news: most of these stories fall flat.
The problem? Weak beginnings that don't grab our interest. To avoid that fate, make sure to define a pressing challenge, need, or desire in the first few lines of your story. For example:If you want people to pay attention, amp up the tension early on. Don't just recount a series of events; hook your audience with a dramatic twist that compels them to listen.
- John's boss poked her head into his office and said, "Amy just called in sick. You need to deliver the presentation."
- The engineers said it would take four months, but their funding would be gone in 45 days...
- It was a done deal until the CEO raised a question that no one had considered…