What's your story's motive?

Even before it became a buzzword, most people recognized that storytelling is at the heart of effective communication. We understand that stories are the most powerful means of conveying information in a memorable and impactful way.

Like any powerful tool or technology, storytelling can be used for good or evil...to create or to destroy. Nelson Mandela’s followers were animated by a powerful story; so are Donald Trump’s.

It’s worth examining the motives behind the stories we consume. Whether we’re streaming a Netflix series or listening to a coworker describe their weekend, the storyteller is – consciously or unconsciously – trying to change the way we think, feel, and act.

I find it helpful to look at the stories I tell through that same lens. Am I trying to get my audience to like me? Hire me? Fear something? Vote differently? By being mindful of our motives, we can help ensure that we’re using the power of story for good.

ICYMI: My recent review of John McEnroe’s 2023 Stanford University Commencement Address.