Our time is finite. When we waste someone’s time, we're taking something irreplaceable from them.
 
As communicators, we need to keep this top of mind. Have we expressed our message in the clearest, most concise way possible? If not, we risk squandering our audience's most valuable resource.
 
My commitment to this principle led me to rethink and relaunch my website, which went live last week. I reduced the number of pages from 18 to 3 and cut the word count by 96%. The result is greater clarity about what I offer, and more importantly, time saved for my audience.
 
I hope you’ll take a minute (literally – that’s all it takes) to check out the new garyforman.com.

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